Greenwashing, also called “green sheen”, is a form of marketing spin in which green PR and green marketing are deceptively used to persuade the public that an organization’s products, aims and policies are environmentally friendly.

Yikes! Thanks Wikepedia.

I wish I knew about this 25 years ago when I had my first baby.

I eventually figured it out, but it wasn’t because somebody told me.

So here I am today to let you know, just in case you’ve never heard of it!


Greenwashing has been around probably as long as we’ve had people waking up and realising that the products they were putting on their family weren’t really that nice.

Companies recognised a trend that mummas and care-givers were looking for natural solutions and environmentally friendly products, especially those with little ones that were struggling with conditions like asthma and eczema. So they rebranded their products, or came up with some new ones, that would be more appealing and sell well in the market.

Sadly, greenwashing is a ploy to make you think you’re doing the right thing, using “natural” products, but when you dig a little deeper and research the ingredient list, you find out that what you thought you were putting on your brand new baby, isn’t “organic” at all and it’s actually really bad for the environment.

Yep, that was me. I trusted the company and brand because the label said things like “100% pure” and “organic”. It had a pretty picture of a cute baby and a serene earth and I thought, this HAS to be natural.

I was horrified to discover that what I was putting on my little one had ingredients that were linked to infertility, hormone disruption, asthma, neurological problems and skin allergies.

From that moment on I decided to always look closer and make sure the company truly delivers a product that is safe and beneficial to me, my family and the planet.

So how do you feel about greenwashing?

Let me know down below.

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